Korea Tourism Organization (KTO), in collaboration with the Travel Agents Association of India (TAAI), successfully hosted the Korea Tourism Roadshow in Delhi on 6th February 2025, strengthening its engagement with key travel trade partners and industry leaders. The event comes when Indian tourism to South Korea has witnessed remarkable growth, with 176,668 visitors recorded in 2024—a 44% increase from 2023.

The roadshow provided a platform to introduce KTO’s latest trade-focused initiatives, including the Korea Premium Travel Consultant (KPTC) program, K-Incentive Scheme 3.0, and MICE support programs. These initiatives are designed to enhance outbound travel and facilitate seamless access to South Korea for Indian travellers.

Expressing his enthusiasm for the growing interest in South Korea, Mr. Myong Kil Yun, Regional Director – India & SAARC Countries, KTO, stated: “India continues to be a key market for South Korea, and we are thrilled to witness such impressive growth in arrivals. As we progress, our target for 2025 is to welcome 18.5 million global visitors, including 250,000 from India. Through initiatives like KPTC and the K-Incentive Scheme 3.0, we aim to empower our partners with enhanced resources, exclusive benefits, and greater opportunities to promote South Korea as a top travel destination.”

Mr Rajan Sehgal, Chairman of the Public Relations Council and Member Managing Committee of the Travel Agents Association of India (TAAI), said, “Korea Tourism Organization, in association with TAAI, organized a unique roadshow to equip the travel trade with valuable insights and incentives to promote South Korea. TAAI assured KTO of its full support and cooperation, enabling its members to enhance their knowledge and expertise. The event witnessed an excellent turnout, with active participation from TAAI members and the travel media.”

The KPTC program is an exclusive certification initiative designed for travel agents looking to specialize in premium travel to Korea. Structured training provides in-depth insights into luxury experiences, equipping agents with the expertise to curate high-end itineraries. Certified KPTC members gain access to continuous training, direct support from KTO, and exclusive rewards. To become a KPTC member, agents must attend at least three specialized training sessions between February and March and develop luxury travel packages aligned with South Korea’s premium offerings. 

KPTC will reward top-performing agents on a case-by-case basis for Korea-bound travelers booked by its members from April to December 2025. provided the package includes at least a one-night stay, a minimum value of USD 250 (excluding airfare), and accommodation in a four-star or higher property. 

The KPTC program will host its first webinar on February 28, 2025.

KTO’s MICE support programs cater to corporate groups, offering streamlined visa processes, financial assistance for preliminary visits, and attractive incentives for large incentive groups. These programs reinforce South Korea’s appeal as a premier destination for business and leisure travelers.

With a strategic focus on deepening partnerships with the Indian travel trade, KTO remains committed to providing more significant support, innovative marketing initiatives, and seamless travel solutions.