The International Mediterranean Tourism Market (IMTM) 2026 will bring together leading figures from Israel’s and the world’s tourism industry in Tel Aviv, serving as a central hub for professional dialogue and international collaboration. IMTM, Israel’s largest tourism exhibition and one of the most important international tourism events in the Middle East, will take place on February 3–4, 2026, at Expo Tel Aviv.

The exhibition unites the entire tourism industry and connects the international community with Israel. IMTM features leading suppliers, top travel destinations, new tourism technologies, and innovative ideas that will shape tourism trends in 2026. It provides a unique platform for strengthening existing and new partnerships, and for staying updated on emerging trends in the tourism sector. As part of IMTM 2026, Israel’s Ministry of Tourism will host international travel journalists who will arrive in Israel specifically to cover the exhibition and its professional program. For the first time, IMTM will also launch the Next Generation Tourism Hackathon, in partnership with the Israel Association of Tour Organizers and the Fattal Hotel Group.

The hackathon will focus on developing innovative tourism solutions that combine technology and contemporary culture, with a special emphasis on engaging Generation Z travelers. IMTM 2026 positions Israel as a contemporary and forward-looking tourism destination, highlighting its role as a regional focal point for tourism innovation, international cooperation, and professional exchange.