As two Asian nations with shared histories and deep cultural ties, India and Singapore share extensive connections far beyond the 288 weekly flights linking both countries. With 2025 marking 60 years of bilateral relations between India and Singapore, the Singapore Tourism Board (STB) announced today that Indian consumers can look forward to an action-packed calendar of experiences, entertainment, and offers to celebrate this enduring friendship.

Friends and fans of Singapore in India have much to look forward to in 2025. THE GAME CHANGERS STUDIO show and 60 INSIDERS panel will offer travel enthusiasts a multi-dimensional way to discover Singapore’s unique spirit and hidden gems through the eyes of prominent tastemakers and visionaries across both India and Singapore. HIDDEN GEMS invites you to embark on a unique musical journey guided by one of India’s celebrated artists. We will reveal the artist’s name later. This experience uncovers Singapore’s best-kept secrets through a curated selection of familiar urban sounds, creating a sense of home for Indian visitors to the city.

Travel enthusiasts can also expect a year-long surge of wanderlust with FRIENDS OF SINGAPORE, a first-of-kind platform launched to offer Indian content creators Singapore’s unique perspective on discerning, experiential travel, unlocking a new level of powerful storytelling for their audiences through the destination’s hidden gem experiences. Later in the year, indulge in exclusive Singapore programming at Subko – Specialty Coffee Roasters, Bakehouse and Fine Cacao, celebrating the rich resonances between India and Singapore through the medium of food and design.

In addition to exciting content celebrating the unique connection shared between the two countries, Indian visitors in Singapore can also look forward to a suite of privileges and deals under the JUST BETWEEN US FRIENDS consumer campaigns. From January to December 2025, travellers from India visiting CapitaLand Malls, Changi Airport Group, ION Orchard, Jewel Changi Airport, Paragon, and Mustafa will enjoy attractive deals by these popular retail institutions in Singapore to celebrate this milestone year. In addition, 12 participating leading travel agents across India, Air India, Indigo and Singapore Airlines, will be running exciting campaigns to encourage travelling to Singapore in 2025.

Cheong Ming Foong, Consul-General for the Consulate-General of the Republic of Singapore High Commission in Mumbai, on the occasion, said, “As we celebrate 60 years of friendship between India and Singapore, it is truly heartwarming to reflect on the ever-strengthening bonds that have flourished between our nations. This milestone offers a wonderful opportunity to honour the deep cultural connections and common experiences we have built throughout our shared histories. It will continue to draw our peoples closer together in the coming years.”

Markus Tan, Regional Director, India, Middle East, South Asia & Africa, STB, said, “One of the most rewarding aspects of Singapore being a much-loved destination for Indian travellers is witnessing the plentiful affinities shared by our two nations. This year, we warmly invite our friends in India to join us in exciting experiences and exclusive offers that celebrate these connections. We look forward to inspiring a renewed discovery of Singapore, ushering in the next decade of rewarding friendship between our countries.”