Following the highly anticipated Season 3 premiere of HBO’s The White Lotus, set against the breathtaking backdrop of Koh Samui, Thailand, Agoda’s latest insights reveal a significant surge in travel interest from India, with Krishna Rathi, Senior Country Director, India Subcontinent & MEA at Agoda, sharing exclusive insights: “Pop culture can inspire travel, and HBO’s The White Lotus is a perfect example. The previous two seasons had a notable impact on Hawaii and Sicily tourism; now, Koh Samui is taking centre stage.

Since the Season 3 premiere earlier this week, Agoda’s data shows a 15% increase in accommodation searches from India to Koh Samui compared to the January average and a 50% surge compared to last year. Notably, interest from Indian travelers has grown beyond the global average (12%), underscoring Koh Samui’s rising appeal.

With Thailand’s visa-free entry for Indian nationals, Koh Samui has become more accessible than ever—offering travelers an effortless gateway to its pristine beaches, vibrant culture, and now, the cinematic charm of The White Lotus.”

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