Korea Tourism Organization (KTO) has signed a Memorandum of Understanding (MoU) with EaseMyTrip to strengthen Korea’s positioning as a key destination for Indian travelers. The partnership will leverage EaseMyTrip’s digital reach, travel expertise, and consumer insights to drive interest and facilitate seamless travel experiences in Korea.

The signing ceremony occurred on February 19, 2025, in the presence of senior representatives from both organizations. Under this collaboration, EaseMyTrip will create a dedicated Korean microsite offering curated itineraries, essential travel information, and recommendations tailored to Indian travellers. The partnership also includes co-branded marketing initiatives, digital campaigns, and content collaborations to showcase Korea’s vibrant cultural heritage, modern cityscapes, and diverse tourism experiences.

Speaking on this collaboration, Mr. Myong Kil Yun, Regional Director – India & SAARC Countries, Korea Tourism Organization, said, “India is a rapidly growing outbound travel market, and Korea is well-positioned to offer Indian travellers a unique and enriching experience. This partnership with EaseMyTrip aligns with our commitment to enhancing Korea’s accessibility and visibility in India. Through focused marketing efforts and tailored travel experiences, we look forward to inspiring more Indian tourists to explore Korea.”

Mr Rikant Pittie, CEO and Co-Founder of EaseMyTrip, added, “Korea is a potpourri of history, vibrant city life, and breathtaking landscapes, making it a highly desirable destination for Indian travellers. Our partnership with the Korea Tourism Organization will allow us to bring exclusive travel opportunities to Indian tourists while ensuring seamless booking experiences and customized itineraries. We look forward to making Korea a top choice for Indian outbound travel.”

The partnership will also focus on expanding awareness of Korea’s tourism offerings beyond metro cities, reaching travellers in Tier 2 and Tier 3 markets across India. Both organisations aim to enhance engagement through data-driven insights and marketing initiatives and position Korea as a preferred international travel destination for Indian tourists.

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