Emirates is batting strong, featuring Indian cricket star Suryakumar Yadav in its latest
advertising campaign to debut ahead of the ICC Men’s T20 World Cup. 

For almost three decades, Emirates has maintained one of the most consistent presences in
world cricket. The airline has embedded itself into the fabric of the game through major ICC
tournaments across more than ten cricket-loving nations, the kits of umpires and referees,
in addition to being part of the moments that defined the collective thrill that united fans
everywhere.

Yadav made his mark on present-day cricket with a fearless, unconventional batting style
and impressive consistency, qualities that have earned him the ICC’s number one T20
ranking. A key contributor to India’s victories at the 2024 ICC Men’s T20 World Cup and the
2025 Asia Cup, the India T20I team captain established himself as one of the most respected
players in the game today. 

As an ode to the game of cricket, which Emirates has proudly supported more than 25 years,
the latest ad campaign features the modern-era cricket legend delivering his distinctive
batting style during a match to a stadium filled with thousands of fans. The global ad
campaign signifies the start of the ICC Men’s T20 World Cup tournament, to audiences in
cricket-loving nations and across the world, united in their passion for the sport. 

Passengers travelling on Emirates flights during the ICC Men’s T20 World Cup can enjoy live
match coverage on Emirates’ ice entertainment system via Sport 24 and Sport 24 Extra.

On being featured in Emirates’ new ad campaign, Suryakumar Yadav said: “Cricket at the
highest level is about preparation, adaptability, and the ability to perform under pressure.
Emirates represents those same values in everything it does. As someone who travels
extensively for the game, having consistency and comfort with world-class experiences
makes a real difference. It’s exciting to be associated with the brand in this campaign that
has such a deep-rooted and authentic connection with cricket and its fans around the
world.”

Boutros Boutros, Emirates’ Executive Vice President for Corporate Communications,
Marketing & Brand said: “There’s a reason Suryakumar Yadav has captured the imagination
of cricket fans everywhere. His game speaks for itself, and his appeal reaches far beyond
boundaries. Through this latest ad campaign, we aim to connect with fans and share in our
passion for the sport.  Cricket remains one of our most enduring sporting partnerships, and
we’ve stood alongside the sport and supported its growth, and we’ll continue to invest in its
future.”