With the start of 2026 and a strong growth trajectory in 2025, CzechTourism is accelerating its on-the-ground efforts across key regional markets, with a focused push into North India. Building on increasing traveller interest and evolving travel patterns, the tourism board is expanding its outreach in emerging Tier II cities to deepen trade partnerships and enhance destination awareness.

As part of this initiative, CzechTourism engaged with the travel trade across key North Indian markets, positioning Czechia as a multi-experience European destination. This marks a strategic shift beyond metro-centric outreach, tapping into high-potential regional markets with rising demand for international travel.

A key highlight of this outreach was the dedicated trade workshop hosted in Chandigarh, where CzechTourism connected with over 30 travel agents from the region. The session focused on strengthening destination knowledge, showcasing experiences beyond Prague and enabling partners to curate more immersive itineraries for Indian travellers.

The workshop was also attended by Hon. Major Guneet Chaudhary (Retd.), Honorary Consul of the Czech Republic in Chandigarh, underscoring the region’s strategic importance. He noted, “As outbound travel from North India continues to grow, there is clear potential to strengthen engagement across segments such as film tourism, MICE and destination weddings. Czechia’s combination of heritage, accessibility and production-friendly policies makes it an increasingly attractive choice for the Indian market.”

North India is increasingly emerging as a key growth region, driven by aspirational travellers, premium family segments, destination weddings, and a growing appetite for experiential itineraries.

Ms Barbara Andelová, International Marketing Manager – New Markets, CzechTourism, said: “Our engagement in North India reflects a clear shift in how travellers are planning their European holidays today. There is increasing demand for experience-led travel, particularly around gastronomy, beer culture and wine regions, which align well with Czechia’s strengths. Through our growing presence across key North Indian markets, we aim to position Czechia as a well-rounded, multi-region destination for Indian travellers.”

In addition to Chandigarh, CzechTourism conducted targeted sales calls in Amritsar and Jalandhar, further expanding its reach across emerging North Indian markets.