Southeast Asia, with its significant Buddhist population, constitutes an important source market for the Buddhist Circuit in India. To promote the Buddhist heritage along with other destinations and products the Ministry carries out various promotional activities in association with Indian Missions abroad, State Governments/Union Territory Administrations and the travel trade sector. These include organisation of tourism roadshows, participation in international travel trade exhibitions, fairs and events; conduct of familiarization (FAM) tours for foreign tour operators, media and influencers; engagement with local tour operators and other stakeholders; and promotion through digital and social media platforms.

For development of tourism infrastructure at tourist sites, including the Buddhist Circuit, the Ministry of Tourism implements projects under its schemes of Swadesh Darshan, Swadesh Darshan 2.0, National Mission on Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive (PRASHAD), Challenge Based Destination Development (CBDD), Special Assistance to States for Capital Investment (SASCI) and Assistance to Central Agencies. The details of projects sanctioned under these schemes at Buddhist sites, with particular reference to Bihar and adjoining regions, are placed at Annexure.

In addition, the Indian Railway Catering and Tourism Corporation (IRCTC) offers specialised pilgrimage tour packages connecting major Buddhist destinations through the Mahaparinirvan Express train. The Ministry also engages with tour operators and other stakeholders, who in turn promote tour packages to Buddhist circuits, including in South East Asian market.

To enhance visitor experience at tourist sites in the country including the Buddhist sites the Ministry has instituted the Incredible India Tourist Facilitator (IITF) Certification Programme to create a pool of well-trained and professional tourist facilitators/guides, including those trained in foreign languages. The programme also includes advanced and refresher courses aimed at improving communication, service quality and cultural sensitivity.