Ancient kingdoms, sculpted deserts, and understated luxury converge in AlUla, Saudi Arabia’s most evocative heritage destination. Located approximately 350 kilometres from Medina in north-west Saudi Arabia, this ancient oasis is redefining luxury travel in the Middle East through its dramatic desert landscapes, immersive cultural experiences, and world-renowned heritage landmarks, including the UNESCO-listed Hegra and the inscription-rich cliffs of Jabal Ikmah. Once a vital crossroads of ancient civilisations such as the Nabataean and Dadanite kingdoms, AlUla now positions itself as a boutique, high-value retreat—eschewing mass tourism in favour of authenticity, privacy, storytelling, and a profound connection to nature and history. In an exclusive interaction with Travel Heights, Beena Menon and Huzan Fraser Motivala, India Representatives of the Royal Commission for AlUla, share insights into the destination’s future-forward vision, evolving wellness and cultural offerings, new attractions, and focused initiatives to engage high-end Indian travelers.

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