Digital travel platform Agoda has unveiled a one-of-a-kind AI Vacation Planner for Indian travelers as part of its latest marketing initiative. The travel planner, available for a limited time only on a special campaign website, is built using Google’s AI technology and experiments with a new approach to visual travel planning. Bollywood star and Agoda brand ambassador Ayushmann Khurrana features in this AI-powered marketing stunt, taking on the new role of the charismatic “Chief Wellness Officer,” Mr. Vacaywala.

The campaign will run for a limited time only, and you can access the AI Travel Planner at AgodaVacationPlanner.com until June 30. In the videos generated by the AI Travel Planner, Ayushmann Khurrana provides stress-free and budget-friendly travel solutions. Taking on the new role of Mr Vacaywala, the Bollywood star presents hyper-personalised itineraries and even addresses travelers by their first names.

Ayushmann Khurrana shared, “Travel is all about discovery and inspiration. Agoda’s use of AI to create personalised recommendations and stunning visuals makes it easier for people to dream, plan, and book their next adventure. And the best part is that we take away the stress of putting together an itinerary because we do it for you! It’s amazing to see AI bring such creativity to life, and I’m proud to be part of this innovation.”

Agoda’s AI Travel Planner was created in collaboration with Google. The combination of Google Gemini and Imagen, with Agoda’s global inventory, delivers customised destination and itinerary suggestions tailored to travelers’ personal needs and desires. 

Indian travelers can quickly create a customised itinerary and enjoy additional discounts through Agoda without the hassle of sifting through the platform’s extensive selection of over 5 million holiday properties, 130,000 flight routes, and 300,000 activities. 

Gaurav Malik, Country Director India, Sri Lanka, and Nepal at Agoda, shared, “Imagine travel planning that’s as exciting and smooth as the journey itself. That’s what we’ve achieved by blending Google’s advanced AI models with Ayushmann Khurrana’s dynamic Mr. Vacaywala. On the campaign website AgodaVacationPlanner.com, we’ve redefined the travel planning experience to be both personal and inspiring, and we’re thrilled to make this available to Indian travelers this month!“

How it works:
– The AI Travel Planner leverages Gemini’s advanced natural language understanding capabilities to understand traveler preferences and intent and draws upon Agoda’s extensive inventory of destinations, attractions, restaurants, accommodations, activities, transportation options, and more to generate detailed itineraries and personalised recommendations. 
– Imagen brings this all to life by turning the itinerary into a beautifully presented, interactive, and visually rich travel itinerary.
– Mr. Vacaywala summarises and narrates the day-to-day itinerary with text-to-speech AI.
– Agoda travelers can get their dream itineraries within seconds and easily download and share them with travel companions. 

“At Google, we believe in empowering visionaries to transform industries. Our collaboration with Agoda is a perfect example, as we collectively embark on a journey to truly reimagine travel – moving beyond simple bookings to instantly personalised, vividly inspiring journeys for every traveler, powered by advanced AI,” said Pulkit Lambah, Industry Head for Travel, Google Asia Pacific.

The campaign aims to reach multiple travel-type personas in a precise manner using Google AI-infused YouTube and Google Ad platforms, delivering a highly relevant and visually compelling experience. In addition to Google, Agoda partnered with creative agency Kulfi Collective and AI studio TrueFan to bring the campaign to life. The Agoda Vacation Planner is available for Indian travelers via AgodaVacationPlanner.com. Agoda will run campaigns on YouTube and Meta to promote the platform.

For more news visit our site: Click here