Digital travel platform Agoda’s latest travel insights reveal a steady rise in interest for India as a destination during the upcoming Diwali week, with searches growing 24% among both international and domestic travelers combined.

Domestic travel interest remains a key factor during this holiday period, with searches within India increasing by 18%. Notably, international travel interest is expanding at an even faster pace, with inbound searches by overseas travelers growing by 67% year-over-year during the holiday period.

Among the top ten international markets expressing travel interest in India during this period, South Korea stood out, with searches rising more than 45 times compared to the previous year. Travel interest from Southeast Asia was also strong, with searches from Thailand growing nearly twofold, and interest from Malaysia rising 25%. Beyond the APAC region, travel interest from the United Arab Emirates increased by 87%. In comparison, searches from the United States rose by 28%, underscoring the diverse spread of interest across both regional and long-haul markets.

Beyond its vibrant displays of lamps and fireworks, for many travelers, Diwali is an opportunity to engage with India’s rich heritage, savour festive cuisine, and participate in family-centred festivities that foster a sense of warmth and togetherness. The festival’s combination of visual spectacle, cultural immersion, and shared celebration makes it a compelling reason for both domestic and international travelers to visit India regularly.

During Diwali, travelers seek destinations that blend cultural heritage with vibrant festivals. Goa topped the rank as the most searched destination for the festive period. Among the top five destinations, Udaipur and Jaipur recorded a 49% and 46% rise in searches, respectively, reflecting their reputation as centres of cultural richness. Meanwhile, searches for New Delhi doubled and Mumbai searches rose by 18%, reaffirming their positions as key metropolitan hubs for both domestic and international visitors looking to experience Diwali celebrations.

Commenting on these trends, Gaurav Malik, Country Director for the Indian Subcontinent and Indian Ocean Islands at Agoda, said, “It’s wonderful to see so many international visitors eager to experience the unique cultural festivals that India has to offer. Diwali, with its traditions of light, community, and celebration, offers an unparalleled opportunity for travelers to immerse themselves in India’s rich cultural heritage. What’s particularly exciting is the emergence of newer source markets such as South Korea, alongside consistent demand from regions like the Middle East and Southeast Asia. These insights reflect how cultural travel resonates across borders, and how India is increasingly being recognised as a vibrant, welcoming destination for diverse global audiences.”

Agoda offers travelers a wide range of accommodations, flights, and packages at competitive prices. With exclusive deals and flexible booking options, Agoda makes it easier for travelers to plan and enjoy their festive journeys, ensuring that every trip, no matter where, becomes possible.

For more news visit our site: Click here