Dubai’s Department of Economy and Tourism (DET) launched the latest leg of the ongoing global campaign ‘Dubai Presents’ featuring K-pop sensation Suho.

Suho of the world-famous K-pop group EXO is now the newest face of Dubai’s cinematic campaign.

In this campaign video, Suho visits Dubai’s Old Souk on an Abra, a traditional wooden boat that takes him back in time, to discover the city’s past. He also embarks on a futuristic journey at the Museum of the Future, which opened in February this year. Later, he is seen at Sky Views Dubai, Deep Dive Dubai, Aura Skypool and The View at the Palm; some of Dubai’s newly opened attractions during the pandemic. 

The campaign highlights Dubai’s past and future, showcasing the many experiences and activities that the emirate has to offer. The campaign aims to engage travellers across the globe and invites them to spend a leisurely and safe time in the metropolis.

Talking about his experience in Dubai, Suho said, “Every time I come to Dubai, I find new things. Dubai is a place full of vitality and youthful vibes. This time, I also discovered that there are many attractions in Dubai that were newly opened during the pandemic, so I want to come back next time and enjoy it with EXO members”. 

Suho had recently performed his latest single ‘Hurdle’ as part of a free concert at the Dubai Festival City in May earlier this year. His song ‘Grey Suit’ continues to be played during the Imagine laser and light display for fans at the Festival City Mall as an ode to his visit.

Dubai was ranked as the No.1 global destination in TripAdvisor Travellers’ Choice Awards 2022 owing to the diversity of Dubai’s destination proposition, as well as its position as one of the world’s safest cities.  During his trip to Dubai, Suho immersed himself in a series of fun activities covering his passion for adventure sports, visited Dubai’s Al Fahidi district for a taste of culture and the world’s highest 360 infinity pool. 

Issam Kazim, CEO, Department of Dubai Economy, and Tourism added, “Our campaigns always focus on authentic and relatable ways to showcase the diversity of experiences and destinations on offer across the city; and ‘Dubai Presents’ is a testament to that thought process. Owing to our leadership’s strong vision and strategic guidance, we are well on our way to rebounding from the pandemic and will continue to do our part in reviving global tourism. We welcome travellers from across the world to spend a safe and memorable time with family and friends, in Dubai.”

The DET campaign video in which Suho participated can be found on the Visit Dubai official YouTube channel, Facebook, and Instagram accounts.