Germany’s dynamic state in the southwest, has launched dedicated tourism initiatives in India as part of its efforts to engage one of the world’s fastest-growing outbound travel markets. Through a series of targeted trade and public relations activities in partnership with AVIAREPS India, the destination aims to build awareness among Indian travellers and the travel trade, while showcasing its rich diversity of experiences spanning culture, nature, wellness, gastronomy, shopping, innovation and luxury.

Positioning itself as a premium destination for culturally curious and high-net-worth travellers, Baden-Württemberg offers a unique blend of world-renowned attractions, picturesque landscapes and authentic experiences. From fairytale castles and historic cities to automotive excellence, Michelin-starred dining and wellness escapes, the destination invites Indian travellers to discover a more vibrant side of Germany.

India has been identified as a strategic growth market for Baden-Württemberg. In 2025, the destination welcomed 42,615 Indian visitors, generating 163,900 overnight stays. With over 5.47 million international guest arrivals recorded last year, Baden-Württemberg continues to strengthen its position as one of Germany’s leading tourism destinations, while India emerges as a market with significant long-term potential.

Commenting on Baden-Württemberg’s growing focus on India, Christine Schönhuber, Managing Director, Tourism Marketing GmbH Baden-Württemberg, said: “With its growing middle class and strong desire to travel, India is a market with enormous potential for Baden-Württemberg, and one in which we will be stepping up our efforts in the future. I’ve already had the opportunity this year to learn firsthand about the interests of Indian travelers and was impressed by their enthusiasm for our destinations and offerings. Baden-Württemberg stands out for vacation travel with its world-famous natural landscapes and cultural heritage, but it is also a major MICE destination.”

Adding to this, Ellona Pereira, General Manager, AVIAREPS India, said: “Indian travellers today are looking beyond traditional European itineraries and are increasingly seeking destinations that offer authenticity, immersive experiences and a strong sense of place. Baden-Württemberg answers this demand through its unique blend of offerings. From iconic attractions and scenic landscapes to world-class shopping and enriching local experiences, the destination offers something for every kind of traveller. This partnership with Baden-Württemberg marks an exciting new chapter for AVIAREPS as we work to place this diverse and experience-rich region of Germany firmly on the Indian traveller’s map.”

As part of its India outreach, Baden-Württemberg will spotlight the extraordinary variety of experiences that define the destination. In 2026, Baden-Württemberg invites travellers to discover the state through its annual theme, “Desirable Destinations – Where Baden-Württemberg Captures the Heart.” Celebrating places that inspire connection, emotion and unforgettable memories, the campaign highlights the many landscapes, cities and experiences that allow every traveller to discover their own special place within Baden-Württemberg.

Reflecting this theme, Baden-Württemberg offers an extraordinary diversity of experiences for every traveller. From the historic cities of Heidelberg, Freiburg, Stuttgart, Karlsruhe and Tübingen, and iconic landmarks such as Heidelberg Castle, Hohenzollern Castle and Ludwigsburg Residential Palace, to the automotive heritage of the Mercedes-Benz Museum and Porsche Museum, the destination seamlessly blends culture, innovation and history.

Nature and wellness seekers can explore the legendary Black Forest, Germany’s highest waterfalls in Triberg, the spa town of Baden-Baden, the lakes of Titisee and Schluchsee, and the scenic beauty of Lake Constance, home to the famous flower island of Mainau and UNESCO-recognised heritage attractions. Visitors can also discover the region’s rich traditions through authentic Black Forest cuckoo clocks, a celebrated symbol of local craftsmanship.

The destination is equally renowned for its culinary excellence, boasting the highest concentration of Michelin-starred restaurants in Germany, with 73 Michelin stars, alongside celebrated wine regions and authentic regional specialities. Families and leisure travellers can further enjoy Europa-Park, Germany’s largest theme park, adding another dimension to Baden-Württemberg’s diverse visitor offering.

As part of its India market initiatives, Baden-Württemberg will also spotlight key tourism partners that contribute to the destination’s diverse visitor offering.

Baden-Baden – Europe’s Capital of the Art of Living

Baden-Baden unites everything that makes life truly good: 2,000 years of spa tradition, world-class culture and events, the beauty of the Black Forest, gastronomy at its finest, and elegant grand hotels. Here, the good-good life is not just promised. It is lived.

Outletcity Metzingen

Discover Outletcity Metzingen – Southwest Germany’s ultimate shopping destination for lovers of premium and luxury brands with discounts of up to 70%. Close to Stuttgart and 2 hours from Frankfurt & Munich, guests can enjoy Tax Free Shopping, the world’s largest BOSS outlet and Midnight Shopping events during summer.

Stuttgart Airport – The Gateway to Southwest Germany

Located in the heart of Baden-Württemberg, Stuttgart Airport connects a key European region between the Black Forest, Lake Constance and the Swabian Alb. From India, easily accessible via Munich, Zurich, Amsterdam and Istanbul.