Saudia, the national flag carrier of Saudi Arabia, has introduced Google’s Find Hub share
item location feature to support the recovery of lost or delayed baggage, offering guests an
additional, optional way to assist the airline’s teams during the baggage tracking process.

Through this feature, guests using a compatible tracker tag or Bluetooth accessory can
generate a secure, temporary link and share the location of their baggage directly with
Saudia when reporting a delayed or missing bag by attaching the shared link to the guest’s
baggage claim record. The shared link provides time-limited access to location information,
helping ground teams identify and recover baggage more efficiently. Location sharing can be
stopped at any time by the guest and expires automatically after seven days.

This enhancement is designed to complement Saudia’s existing baggage recovery
processes, giving guests greater visibility and reassurance while maintaining full control over
their information.

Rossen Dimitrov, Chief Guest Experience Officer at Saudia, said: “Our focus is on giving
guests confidence and reassurance throughout their journey. Initiatives like this reflect our
broader commitment to clarity, transparency, and ensuring guests feel informed and in
control at every stage of the experience. It is about strengthening trust and providing peace
of mind through thoughtful, guest-centered decisions.”

Saudia is among the first airlines globally to support this capability, underscoring its broader
digital transformation strategy to deliver smarter, more connected guest experiences.

The share item location feature is built with privacy at its core. Location information is shared
only with the airline for a limited time, is accessible solely for the purpose of baggage
recovery, and automatically expires once the process is complete or the guest chooses to
stop sharing.

Guests can access the feature by ensuring their device and tracker accessory are
compatible and updated to the latest supported software versions.