Gurugram-based travel distribution platform TBO has agreed to acquire Classic Vacations for $125 million, as announced on September 3. The move signals how India’s travel technology leaders are expanding in the premium outbound segment by pairing scalable platforms with trusted advisor communities. Classic Vacations is a well-known luxury wholesaler in North America that serves advisors with curated hotels, villas, and destination services. The transaction brings together TBO’s global inventory and data-driven tools with Classic Vacations’ expertise in high-value itineraries and white-glove service.

The seller is The Najafi Companies, which acquired Classic from Expedia Group in 2021. Classic reported $111 million in revenue and $11.2 million in operating EBITDA for the year ended December 31, 2024. The companies confirmed that Classic will continue to operate as an independent brand while gaining access to TBO’s technology and worldwide supply. This approach protects existing booking flows and service levels while widening choice in resorts, villas, small-ship cruising, and experiential products. Classic also connects to a network of more than ten thousand travel advisors and suppliers, which gives TBO immediate reach in the United States’ luxury market.

Key leaders have outlined the strategic fit and direction. Gaurav Bhatnagar, TBO’s co-founder and joint managing director, said the Classic network aligns with TBO’s long-term vision as travel and tourism evolve. Fellow co-founder Ankush Nijhawan noted that the company remains open to additional strategic alliances as the integration begins. Melissa Krueger, chief executive of Classic Vacations, emphasized that access to TBO’s technology will provide more resources, tools, and insider connections to advisors while preserving the brand’s luxury partner positioning. Jahm Najafi, founder and chief executive of The Najafi Companies, said the sale is a natural next step and that Classic is well-placed to build on its performance.

Execution details point to a careful integration plan that inspires confidence across the trade. Moelis and Company acted as the exclusive financial adviser, and Ballard Spahr served as legal counsel to Classic. Cooley advised TBO on legal matters, while PwC provided financial and tax advisory. For partners, these choices indicate strong stewardship and a clear roadmap, which typically translates into minimal disruption for advisors and suppliers as technology upgrades are introduced in phases.

Public markets reacted on September 3, with TBO Tek shares rising 11.61 percent to ₹1,541.30 on the NSE after the announcement. The move reflects investor confidence in the strategic fit and the potential for revenue growth from high-value itineraries, ancillaries, and premium experiences. For Indian travel sellers, destination management companies, hoteliers, cruise specialists, and experience providers, the message is clear: premium demand can scale when platforms combine data-rich merchandising with human expertise at the point of sale.

For buyers and suppliers, the integration opportunities are tangible and near-term. TBO gains deeper access to the United States’ luxury outbound market, while Classic Vacations gains broader inventory and modern digital tools. Expect stronger packaging potential around luxury resorts, villas, small-ship cruising, and immersive add-ons as connectivity and content improve. With a larger North American footprint and a respected brand that remains independent, TBO is positioned to help advisors deliver curated stays, immersive experiences, and complex multi-stop journeys that drive higher yields and stronger repeat business.

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