Cleartrip, a Flipkart company and one of India’s leading travel platforms, is redefining travel by launching a new feature: ‘Explore Hotels by Vibe.’ This feature revolutionizes the hotel booking process by focusing on the overall vibe and mood of the trip.
 
This new video-first experience by Cleartrip simplifies the hotel booking process for India’s diverse traveller base by showcasing hotels based on the mood and vibe of the trip. In today’s fragmented travel ecosystem, users juggle multiple platforms for hotel and itinerary recommendations. Exploring hotels by Vibe on Cleartrip eliminates this hassle by allowing users to select the VibeVibe of their trip and offering curated hotel options based on location, amenities, and AI-summarized guest reviews—be it Gen Z adventurers, millennial couples, or families seeking a hassle-free vacation.
Exploring hotels by VibeVibe aligns travel choices with emotions and experiences. Understanding that no two travellers are the same, this feature categorizes destinations and accommodations based on distinct moods— a romantic getaway, an adventure-filled escape, or a serene retreat. With 11 unique travel vibes spanning 5,000+ hotels across 23 cities, consumers can effortlessly find stays tailored to their desired experience.
 
Cleartrip has unveiled a compelling brand film reflecting its customer-first approach to mark the launch. The film highlights how exploring hotels by VibeVibe caters to travellers across demographics, from young explorers to elderly folks. Cleartrip focuses on making travel accessible, intuitive, and enjoyable by deeply understanding evolving consumer behaviour.
Ganesh Ramaswamy, Chief Product and Technology Officer, Cleartrip, added, “At Cleartrip, innovation with a customer-centric approach drives everything we do. This new feature that allows customers to explore hotels by VibeVibe is a testament to our commitment to simplifying travel by making hotel discovery more intuitive and experience-driven. We aim to enhance the customer experience through videos, allowing travellers to immerse themselves in their stay options and make more informed and confident choices. The property highlights are based on in-depth fieldwork – we understand that travellers today seek more than just a place to stay—they want accommodations that match their mood, aspirations, and the essence of their journey. By leveraging AI and data-driven insights, we’ve transformed the hotel booking process into a seamless, personalized experience.”
 
Cleartrip will continue adding more destinations as part of this new hotel discovery feature and improving the experience based on user feedback. We intend to tackle a key OTA challenge—simplifying hotel discovery by curating stays based on mood and experience. This innovation makes travel planning seamless while catering to a varied audience.