Gifting the better half on Valentine’s Day has often left many pondering endlessly. To help them personalize their gift while keeping it minimal yet contemporary, Indian lifestyle brand Chumbak has introduced a dedicated range of lifestyle products defined by each letter of the Alphabet in its specially curated Alphabet Collection.

Celebrating individuality and connection, Chumbak believes that choosing gifts for a loved one always stems from something personal, a name, a characteristic, a hobby,  a cherished place, or a fondest memory. Keeping that in mind Chumbak’s Alphabet Collection feels extremely personal with all products carrying your initials from alphabet mugs, notebooks, charms, pendants, gift cards, bags and other accessories, while staying true to Chumbak’s exuberant design expression.

Adding to the experience is Chumbak’s vibrant range of gift packaging elements, including alphabet-themed gift bags, stickers and tags that uplift the tailored gifting experience. The Alphabet Collection enables one to choose the gift either by the partner’s initial or curate a special characteristic, a memory through gifts showcasing different letters to voice a unique story.

Speaking about the launch of the Alphabet Collection, Rhea Budhiraja, Head of Marketing, Chumbak, said, “At Chumbak, we’ve always believed that the most meaningful gifts are the ones that feel personal. The Alphabet Collection is our way of making that thoughtfulness effortless, giving our consumers a simple, intuitive way to turn a gift into something that truly feels like theirs.”